Digital Branding is in the early stages of growth as consumers migrate away from traditional television to receiveing their video content on other devices. TubeMogul is capitalizing on this sea change with programmatic technology that automates the process for advertisers. Unlike other ad-tech companies with business models built on direct-response advertising, TubeMogul is focused on branding giving them a fist-mover status and giving investors an exciting opportunity. The below link will take you to my article on Seeking Alpha which describes TubeMogul in greater detail. It’s free for 30 days to non-PRO subscribers.
Disclosure: I am long $TUBE